côte

côte is a conceptual swimwear brand identity that captures the effortless elegance of coastal living while emphasizing sustainability and responsible production. the goal was to create a brand that feels elevated yet approachable within a competitive market. the identity is built around a navy, sage green, and beige palette inspired by coastal landscapes, evoking warmth, calm, and sophistication. canela was chosen for its editorial, timeless quality, paired with inter light for a clean, modern contrast. a subtle wave accent over the “o” adds a distinctive detail that references the ocean and reinforces the brand’s coastal foundation. photography direction leans into minimal, airy compositions with natural light and serene environments, supporting the brand’s understated aesthetic. the final identity balances luxury and approachability, expressing the brand’s mission: where coast meets conscious. this project explores the intersection of editorial design and sustainability through a restrained, intentional visual system. note: this is a conceptual brand created for portfolio purposes.