AS A FREELANCER, I WORKED ON THE DESIGN AND MARKETING FOR A JEWELRY BRAND, CREATING COHESIVE VISUAL ASSETS ACROSS PRINT, DIGITAL, AND CAMPAIGN TOUCHPOINTS. FROM IN-STORE POSTERS AND SOCIAL CONTENT TO EMAIL CAMPAIGNS AND PROMOTIONAL MATERIALS, EACH PIECE WAS DESIGNED TO REINFORCE A CONSISTENT LUXURY AESTHETIC. THIS UNIFIED APPROACH HELPED STRENGTHEN BRAND RECOGNITION, INCREASE ENGAGEMENT, AND BRING GREATER VISIBILITY TO THE CRAFTSMANSHIP BEHIND EACH COLLECTION.
Client
Laskers
DELIVERABLES
CAMPAIGN DESIGN DIGITAL DESIGN EMAIL MARKETING SOCIAL MEDIA STRATEGY PAID MEDIA (META & GOOGLE ADS) PHOTOSHOOT DIRECTION MARKETING COLLATERAL WEBSITE DESIGN
Role
Designer & Director
