led a rebrand exploration for mason easy-pay, a footwear and apparel brand, focused on modernizing its visual identity while honoring its approachable roots. the work included a range of creative directions and campaign concepts testing tone, photography, and messaging. while not fully implemented, the exploration helped shape a clearer visual direction for the brand’s future evolution.
Client
Mason Companies Inc.
DELIVERABLES
Brand Identity Cover/Photography Direction
Role
Art Director
